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No plans for the coming summer? NABA, Nuova Accademia di Belle Arti Milano, has a lot of ideas for you!

Spend your summer in the inspiring Milano, the cutting edge of creativity.

Milan with its vibrant urban atmosphere and unmistakable creativity make it your next destination if you are looking forward to getting a close look at the world of creativity in Milan, the world capital of Fashion, Design and Communication.

Be part of a team made of young International designers, start creating and developing a project and meet new friends coming from over 40 countries around the world.

What are you waiting for?

NABA joins together students and professionals and integrates the more traditional disciplines with the new technologies and the project-oriented culture of Italian Fashion and Design. This approach derives from continuous experimentation and research of new trends and every summer attracts students and professionals from all over the world.

This summer do not miss the chance to take part in the Introduction to Graphic Design course at NABA from June 29th to July 10th. This course is oriented towards curious newcomers to the field of communication who wish to explore the links between urban communication and graphic design through a mixture of theory and practice to inspire a totally refreshing view of Milan.

The final output of this course will be a printed magazine conveying Milans character. After completing this course you could join NABA Photography and the Moving Image Studio course from July 14th to July 24th and learn how to make a short animation movie through the stop-motion technique. You will be offered the opportunity to express your creativity using flashlights and colour filters and to develop your knowledge of digital photography.

Would you like to have a closer approach to the world of editorial and fashion photography? The Fashion Photography Studio course, from July 14th to July 24th, might represent an interesting option for you.

This course will enable you to achieve a good confidence with light, with a digital camera and teach you how to work on different sets, be it a studio set with artificial light or an outdoor location. In addition to this, you will learn how fashion designers, photographers and editors interact with each other.

If you are more interested in discovering the macro-economic scenery of the fashion business in Italy and internationally in order to learn how to anticipate and analyze its changes; to develop, manage and implement an effective company marketing strategy and marketing plan, then the Introduction to Fashion Marketing course taking place on NABA campus from June 29th to July 10th, is what you are looking for.

This course can be completed by the Fashion Merchandising Studio course from July 14th to July 24th in which you will explore the dynamic context and the challenges the fashion industry is facing in the currently increasing global competitive scenery, with a focus on the fashion buying cycle, retail brand marketing in the fashion industry, net fashion, the internationalization of flagship luxury stores and many more interesting topics.

Are you thinking about studying Fashion Design but you dont know whether this is the right choice? Why dont you enrol in NABA Introduction to Fashion Design course (from June 29th to July 10th)?

Using global influences and trends as a starting point, this course introduces fashion to beginners by showing them how to use a theme to produce and present work that will prepare them for further studies in the fashion field. Art, crafts, culture and lifestyles from different ethnicities worldwide (Africa! India!) will be the ingredients to put together and shake up to create a small collection of coordinated clothes.

Talks will be given during the course on Italys fashion system and on art related to the project. Students will also be sent to the best fashion zones in Milan and given lists of places to go and see out of lesson times.

After completing this course you can decide to continue with an exploration of the fundamentals of Luxury Accessory Brand collections in the Fashion Accessories Design Studio course from July 14th to July 24th.

The first part of the course is devoted to explore and identify the main European Luxury Accessory Brands: their strategies on the luxury market; the product development in terms of image; the communication strategy; the Italian-specific making methods.

Students will acquire the main basics skills to coordinate and develop a new luxury accessory brand.

During the course students will be introduced to the Italian Luxury Accessory Districts: they will visit handcraft shoe ateliers and the luxury shoe museum in Vigevano, manufacturing companies producing high luxury shoes in Riviera del Brenta, a leather library that is unique in Milan, as well as multi-brand show-rooms in Milan.

The second part of the course is focused on developing a project to create a new Brand of Luxury Accessories. From image design to the final presentation on the market.

Introduction level courses are aimed at whoever wants to start exploring the world of Fashion, Graphics and Design, whereas Studio level and Advanced level courses are meant for 1st, 2nd and 3rd year university students and for professionals who would like to have a refreshing experience in a young international environment. Do not forget that you can attend Introduction + Intermediate level courses and take the 4-week Combined Session!

If you want to take part in our summer courses, dont loose time and get in touch with us. We are about to close enrolments!

For any further information please have a look at our Summer Programs website:

www.design-summer-courses.com

Any questions? Write to summer@naba.it

Do not waste your time and get a close look at the world of creativity in Milan, the world capital of Fashion.

This Summer do not miss the chance to study Fashion Design and Fashion Marketing at NABA Nuova Accademia di Belle Arti in Milan and get ready to free your creativity .

If you have never studied Fashion, start this Summer with an Introduction to Fashion Design Course from June 30th to July 11th, and let yourself be guided by a professional teacher and discover trends and colours of African style contaminations in the contemporary Fashion world.

Are you already a Fashion Design student? Fashion Design Studio(Intermediate Level) from July 15th to July 25th is the course you are looking for! Develop your project from the mood-board to the creation of a wearable garment through your own ground research and share your ideas with other international students coming from all over the world!

Are you fascinated by the Marketing side of Fashion? Would you like to know how to conjugate Creativity to Management?

Explore the fundaments of Marketing and its techniques and activities as they are employed in the fashion business and get ready to develop your first marketing plan attending Introduction to Fashion Marketing Course from June 30th to July 11th!

And if you have already completed a marketing course you are ready to enrol in Fashion Merchandising Studio (Intermediate Level) course, where you will be given the necessary tools to understand the dynamic context of the fashion business in Italy and internationally. All this in the city where fashion business attracts buyers from all over the world with its fashion shows and showrooms.

Are we looking for gossip or facts? Are you interested in culture or cult? Find the answers to your questions and speak your mind, learn how to motivate your love for fashion and produce your articles working in team in Fashion Journalism Studio (Intermediate Level) from July 15th to July 25th, where a professional instructor coming straight from the world of fashion will help you understand what Italian Fashion culture is about.

Introduction level courses (from June 30th to July 11th) are aimed at whoever wants to start exploring the world of Fashion, whereas Studio level courses (from July 15th to July 25th) are meant for Fashion college students at 1st,2nd, 3rd year and for professionals who would like to have a refreshing experience in a young international environment. Do not forget that you can attend Intruction+Intermediate level courses and take the 4-week Combined Session!

Avail Behavioral Merchandising Increased Average Order Size at Pharmacy2U

Average order values increased by 12%

The right medicine for online growth

How Pharmacy2U, the UK’s largest online pharmacy, enhanced the customer experience, and boosted order values as well as conversion rates at the same time with behavioral merchandising.

The company

Founded in 1999 by Daniel Lee and Julian Harrison, Pharmacy2U pioneered the online pharmacy market. As a result of over a decade of strong growth, it is now the largest dedicated Internet and mail order pharmacy in the United Kingdom.

Today, Pharmacy2U offers its customers online access to thousands of medicines, health, and beauty products, fine fragrances and exclusive skincare ranges. Having worked together with the UK’s National Health Service (NHS) to develop the new electronic prescription system, the company also offers a quality NHS and Private prescription dispensing service that includes the ability to manage repeat private prescriptions online.

The challenge

Providing a personalized shopping experience is a vital element of online retail and proven to have a direct impact on sales. A recent YouGov poll found that 35 per cent of consumers would spend more online if retailers offered better customer care or advice. Pharmacy2U is no exception – “Buying pharmaceutical goods tends to be a personal experience,” says Daniel Lee, managing director of Pharmacy2U. However, in a market where several million consumers now regularly buy pharmaceutical products online, a highly automated solution for providing that personalized shopping experience was required.

With an inventory of several thousands of lines, Pharmacy2U also looked for ways to present only the most relevant items to shoppers online, whether they were searching for a certain product, or simply shopping the cosmetics and fragrances section. This was particularly important to the retailer, which strives to make it as convenient as possible for consumers to get the medicines and personal care products they need.

For achieving the maximum return on its investment in technology, the company also wanted a partner that understood both the retail environment in general, and the requirements of their specific niche. “As our product lines differ to those of the average retailer, achieving personalization throughout the purchasing process has always been our aim,” said Daniel Lee.

The solution

After a thorough search of the market for relevant technologies and solutions, Pharmacy2U chose a merchandising platform from Avail Intelligence. “It was a straightforward choice to make when it came to choosing a merchandising solution that could deliver,” says Daniel Lee, managing director at Pharmacy2U.

Avail’s platform was easily set up to deliver personalized product recommendations on both product pages, for cross-selling and upselling purposes, and at the checkout, in order to drive average order values by offering pharmacy customers the convenience of adding e.g. various cosmetics or fragrances to their order.

Powered by actual shopper data, Avail’s recommendations are automatically generated. At the same time, Avail’s Control Panel lets Pharmacy2U control in detail which products are recommended and when, e.g. to avoid recommending sensitive products.

Both during launch and afterwards, the company benefited from Avail’s experience in online retail merchandising, which had been an important factor in their vendor selection. “When we coupled the technology with the company’s proven heritage in online retail, we realized we had found the perfect partner for our needs,” says Daniel Lee.

Results

“Avail’s technology is now helping us to treat every site visitor as an individual, just as you’d expect when visiting a traditional pharmacy,” says Daniel Lee, managing director at Pharmacy2U.

As expected, customers are already responding to the tailored experience offered on the site and Pharmacy2U has seen an increase in average order values by 12 per cent, from using Avail Behavioral Merchandising. The company is now expanding their use of recommendations to partner sites it operates, such as its high-profile online partnership with retail giant ASDA.

Further information is available at http://www.avail.net and http://www.pharmacy2u.co.uk.

“Avail was a straightforward choice to make when it came to choosing a merchandising solution that could deliver.” Daniel Lee, managing director at Pharmacy2U

+12% increase in average order values

On the product page, recommendations for complimentary products are now automatically generated based on shopper behavior. At the checkout, timely and targeted recommendations for products that may also be of interest, based on cart contents.

What is Behavioral Merchandising?

All about Behavioral Merchandising. How and why does it work?

Behavioral merchandising is the art and science of using customer behavior to place, promote and display products in order to maximize retail sales revenue. In an online retail context, examples includes using data on where visitors come from, what they search for, what they click on and what they buy, to drive as relevant product promotions to each visitor at every point of interaction as possible.

Behavioral merchandising offers a personalized shopping experience for visitors that is highly relevant, trustworthy, and that adapts to changing customer preferences automatically. The automation aspect also means it offers retailers an opportunity to cut costs of manual merchandising, while at the same time achieving better results. The ultimate rationale for BEM lies of course in the superior contribution to financial success that it brings to retailers in comparison to the other available approaches to merchandising. Studies have shown that measured as revenue-per-visitor (i.e., the combined contribution to conversion rate and average order value) the contribution of BEM is up to 300% greater than the contribution that a segmented merchandising approach will give.

SUMMARY - Product recommendations and personalization helped Pharmacy2U increase their average order size. Here is how Pharmacy2U, the UK’s largest online pharmacy, enhanced the customer experience, and boosted order values as well as conversion rates at the same time with behavioral merchandising.

Based on the brilliant success of the just released Iron 2 movie, it is also expected that Iron Man 3 gears is going to be in a very topdemand during this Halloween period. One thing that makes this costume to stand out is because the new movie had bestowed upon us the power to choose from different categories of costumes. We have costumes that are made specifically for different age groups, like men and women, boys and girls. Costumes for toddlers aren’t difficult to find also.

The personality called Iron man depicts the superhero as presented by the past Marvel comic. But, Iron Man 2 costumes as presented by the current 2010 movies remains the best ever, but there many of the costumes to select from.

Costume in Iron man Mark IV is the advanced model of the superhero as shown in Iron Man 2 movies, the costumes are categorise into classic child designs, it include a mask and jump suit, the muscle child designs also designed with enhanced inbuilt muscle and the light up deluxe designs which features a light arc reactor and best of all the three categories.

Furthermore, the adult version of Iron man 2 costumes is made up a jumpsuit with miniature muscles that sticks to the body completed with a face mask. But, the deluxe version remains my best bet because it include some extra features like a light that is powered by batteries completed with lightning around the chest areas, the accompanied body suit is also well supported by miniatures muscles completed with a mask. The reality in the whole settings is in the costumes that are licensed officially. So, the costumes are basically designed as a real war machine and it is also available for adults and children. Also available is the whiplash costume which is also decorated with a miniature whiplash completed with real chest piece.

Iron Man Branded Mask

If you are on a tight budget you can consider buying the Iron man 2 branded mask then match it up with just a T shirt of any type of bodysuit that has a close similarities to the authentic Ironman. But, if you really want to feel the fun and excitements, you can settle for licensed Iron man 2 2010 version adult helmets

Iron Man 2 Costumes for Women

However, you also need to remember that there are costumes designed specifically for women, ladies and teenagers, just to showcase Iron man 2 concepts for the Halloween. Just take check out the black widow designs, they are available in different categories for women, but the one that appears to the be the most popular among them is the and most likely to command serious attention this Halloween is the black widow seductive type of costume, it comes with regular and complete accessories like cuffs, belts and jumpsuits. You can also settle for the design called Ironette or the Iron girl type of costume which is an equivalent of Iron man. It can be purchased in both adult and child sizes. So, there are lots of Iron Man 2 Costumes for Iron man admirers during this Halloween.

Ready to get your ownIron Man 2 Costumes? We have the best selection of Iron Man 2 Costumes at the best prices on the internet! Go toIron Man 2 Costumes and claim your Iron Man 2 Costumes today!

I won’t discover America by stating that each person at least one time in life encounters conditions when getting instant money is vitally important. Of course, financial emergencies are the kind of affair that you will not even desire to your foe, though life is life and unpleasant things are bound to arouse from time to time. The causes for dismay, although, might be dwindled down to nothing owning to the speedy and suitable cash advance servicing of quick payday loans.

No doubt that online payday loans are a trustworthy source of fiscal assistance. Overwhelming but due taxes, fines, education fee, emergency holiday expenses and grocery bills can be simply repaid thanks to fast cash that is usually at your hand. The popularity of quick payday loans online is simply clarified by the issue that you get the necessary amount almost right after application confirmation, no more waiting. To add, claimants are not required any pledge to be put or heaps of documents to certify.

To obtain a quick payday loan you first need to complete a request form. Request forms are always available on-line that makes simpler the process for you perceptibly. Only think how suitable and timesaving online application is, without desk work and headache! Every individual without exclusion may receive quick payday loans because payday loans uk lenders do not implement credit check-out. Claimants with poor credit reports see the servicing as the best option for obtaining money. Online payday lender isn’t interested how deplorable or prosperous your credit score is, the mere point they need is the paying off. The due time for reimbursement, is your future payday.

Hereby, don’t waste time and resolve your monetary problems with payday loans online right away!